One of the first things students must do each semester is make sure they have the right books and materials for their classes. For a new student, understanding CSU's process of distributing books can be confusing. This created an opportunity to fine-tune new student advertising to both support students and meet business goals. The Situation While print book sales were once the preferred format for students and teachers, print books currently account for a fraction of booksto

Lory Student Center on the Colorado State University campus is a massive, 380,000 square foot building. It has more than a dozen individual food vendors, a newly renovated, two-floored campus bookstore, and more than 40 different campus service offices within its three-story walls. Many resources are available in the student center, but community survey results indicate students don't know about them. The LSC Resource Guide was created as a tool to respond to this need. View

Merging campus services created a need for communication with both internal and external audiences—while also creating an opportunity to work with Apple’s amazing branding assets. In late Spring 2025, one of LSC Marketing’s key retainer partners, the CSU Bookstore, was asked to merge with RAMtech, the campus technology store. From a retail standpoint, this brought exciting new products, including the latest Apple tech, into the CSU Bookstore. But from a campus communication p

If there were no starting blocks at a track meet, it would be very difficult to determine where the finish line is - and who won the race. The same could be said for marketing and communication. If there isn't a baseline number, how can you tell if your social media followers increased? Or if your sandwich promotion contest made a difference? Or, if bookstore sales grew or remained static? Creating a marketing plan at the beginning of a measurable time frame is an invaluable

In Spring of 2024, the Aspen Grille restaurant opened its doors to the campus community after a building renovation. The space had...

When the Lory Student Center announced a building-wide closure for electrical upgrades over Winter Break 2023, clear and cohesive communication was essential. I led the creative direction and coordinated a multi-channel communications campaign to inform the campus community, collaborating with web, content, and social media coordinators. This was a complex process, as access to the student center is critical to students who are not able to travel home over the break. Multiple

When I began working for the Lory Student Center in August of 2022, the student center was in the middle of a significant renovation....

The most repeated word during the onset of the Covid-19 Coronavirus was “unprecedented.” Perhaps one of the biggest “unprecedented”...

When it comes to designing sustained event branding, I am most proud of the opportunity to be involved with the annual Fort Collins Book...

On Tuesday, June 9, 2020, the City of Fort Collins Parks and Recreation opened all playground and park amenities to the public following...