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Aspen Grille Brand Refresh
In Spring of 2024, the Aspen Grille restaurant opened its doors to the campus community after a building renovation. The space had...
lcarterdesign
Sep 26, 20244 min read
51 views
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Reposition a Marketing Team in 6 Steps
One of the appeals of taking a leadership role is envisioning all the positive changes you might make. When I joined the Lory Student...
lcarterdesign
Sep 7, 20246 min read
194 views
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Project Management Platform Pivot
A significant challenge in my career has not been a graphic design request, but a system design request. The core project management...
lcarterdesign
Apr 23, 20246 min read
277 views
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AI Generated Marketing Campaign
Recently I took on the challenge of playing with AI to create branding and marketing for an imaginary client. Here are the results!...
lcarterdesign
Apr 23, 20244 min read
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How to Write a Marketing Plan
If there were no starting blocks at a track meet, it would be very difficult to determine where the finish line is - and who won the...
lcarterdesign
Mar 24, 20244 min read
70 views
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$33 Million Renovation Grand Reopening Campaign
When I began working for the Lory Student Center in August of 2022, the student center was in the middle of a significant renovation....
lcarterdesign
Aug 30, 20237 min read
147 views
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SharePoint for Marketing
Knowing where to locate your tools is important in any craft. It is difficult to develop creative marketing concepts when your process is...
lcarterdesign
Apr 13, 20233 min read
55 views
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Anything is possible this summer
Anything is possible this summer - concept development and project management
lcarterdesign
May 1, 20224 min read
29 views
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Digital Experience User Interface
During 2021, the online customer experience had more importance for organizations than ever before. Public libraries, unable to enjoy the...
lcarterdesign
Dec 13, 20213 min read
18 views
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Welcome to the Next Chapter!
Any reader knows the excitement of a new chapter in a compelling story. This re-engagement campaign, planned in Summer of 2021, was...
lcarterdesign
Nov 23, 20212 min read
19 views
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2020 A Winter Tale Reading Challenge
The most repeated word during the onset of the Covid-19 Coronavirus was “unprecedented.” Perhaps one of the biggest “unprecedented”...
lcarterdesign
Nov 21, 20213 min read
20 views
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Six Years of Festival Branding
When it comes to designing sustained event branding, I am most proud of the opportunity to be involved with the annual Fort Collins Book...
lcarterdesign
Nov 17, 20214 min read
23 views
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Library Park Playground Design
On Tuesday, June 9, 2020, the City of Fort Collins Parks and Recreation opened all playground and park amenities to the public following...
lcarterdesign
Sep 1, 20203 min read
19 views
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