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Campus Retail Computer Store Communication Plan
Merging campus services created a need for communication with both internal and external audiences—while also creating an opportunity to...
lcarterdesign
Aug 243 min read


Welcome Resource Guide
Lory Student Center on the Colorado State University campus is a massive, 380,000 square foot building. It has more than a dozen...
lcarterdesign
Jul 194 min read


Storytelling in Action
“Storyteller.” Anyone searching LinkedIn for marketing candidates has encountered this word at least once. But, what does it really mean?...
lcarterdesign
Jul 165 min read


How to Scale Up Creative Leadership
Transitioning from an independent role or a small department, to oversight of a large team, requires honing leadership skills which may...
lcarterdesign
May 35 min read


Aspen Grille Brand Refresh
In Spring of 2024, the Aspen Grille restaurant opened its doors to the campus community after a building renovation. The space had...
lcarterdesign
Sep 26, 20244 min read


Reposition a Marketing Team in 6 Steps
One of the appeals of taking a leadership role is envisioning all the positive changes you might make. When I joined the Lory Student...
lcarterdesign
Sep 7, 20246 min read


Project Management Platform Pivot
A significant challenge in my career has not been a graphic design request, but a system design request. The core project management...
lcarterdesign
Apr 23, 20246 min read


How to Write a Marketing Plan
If there were no starting blocks at a track meet, it would be very difficult to determine where the finish line is - and who won the...
lcarterdesign
Mar 24, 20244 min read


$33 Million Renovation Grand Reopening Campaign
When I began working for the Lory Student Center in August of 2022, the student center was in the middle of a significant renovation....
lcarterdesign
Aug 30, 20237 min read


SharePoint for Marketing
Knowing where to locate your tools is important in any craft. It is difficult to develop creative marketing concepts when your process is...
lcarterdesign
Apr 13, 20233 min read


Anything is possible this summer
Anything is possible this summer - concept development and project management
lcarterdesign
May 1, 20224 min read


Digital Experience User Interface
During 2021, the online customer experience had more importance for organizations than ever before. Public libraries, unable to enjoy the...
lcarterdesign
Dec 13, 20213 min read


Welcome to the Next Chapter!
Any reader knows the excitement of a new chapter in a compelling story. This re-engagement campaign, planned in Summer of 2021, was...
lcarterdesign
Nov 23, 20212 min read


2020 A Winter Tale Reading Challenge
The most repeated word during the onset of the Covid-19 Coronavirus was “unprecedented.” Perhaps one of the biggest “unprecedented”...
lcarterdesign
Nov 21, 20213 min read


Six Years of Festival Branding
When it comes to designing sustained event branding, I am most proud of the opportunity to be involved with the annual Fort Collins Book...
lcarterdesign
Nov 17, 20214 min read


Library Park Playground Design
On Tuesday, June 9, 2020, the City of Fort Collins Parks and Recreation opened all playground and park amenities to the public following...
lcarterdesign
Sep 1, 20203 min read
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